The media and spectators were captivated. While some still thought about two-dimensional posters, advertising towers and large video screens, the group of players here are three-dimensional and life-like – based on the expertise and technology of 3D Culture.
Adidas Huddle in Switzerland was the most photographed event during the European Championship.
3D Culture scanned 11 of Europe’s most famous football players and presented them in Zurich main station. The trend for large 3D figures is unbroken. In Zurich, a 3D installation was created that surpassed anything seen before: the European Championship stars – probably Europe’s best football players – were showcased almost 20 metres tall: Ballack, Lahm, Barnetta, Benzema, Charisteas, Chivu, Ivanschitz, Cech, van Persi, Vieira and Vila – in a photo-realistic XXL format.
This marketing communication strategy is becoming ever more prominent with our event marketing campaigns, live communication and live event marketing – from sports and art events to cultural highlights. A 3D event, for instance, can be a huge demonstration of animated 3D objects, 3D figures in the form of light effects, musical event scenes and action that event visitors enjoy and remember for long afterwards.
Whatever can be seen at the event – the size and presentation of 3D objects, or the depiction of new products, functions or highlights – all this makes an event something extraordinary. A fantastic assignment from Adidas which 3D Culture realised with pleasure!
2D is history, the future is 3D
Events – when done well – make a lasting impression on potential customers and captivate spectators, not least due to the novel presentation with XXL event objects.
Larger presentations including of small products or objects create a “surprising experience” at the event location. Global companies like Adidas are increasingly appearing at “giant events”. With athletes presented in a life-like or XXL event format, fans love the huge 3D visualisation of their sporting champions or their achievements. Adidas was a trailblazer for 3D Culture. That’s because with this event in Zurich main station, everything changed as 2D campaigns increasingly recede into the background. 3D events activate lots of emotion – a vital component of our human spirit. Without emotion, our lives would often be a lot less enjoyable. They dominate our everyday lives. After all, we unwittingly assess every situation with the help of our feelings. At the same time, they make it easier to communicate with other people. In particular, 3D visualisations – with photo-realistic depictions of people or objects – create a positive association with the object and represent an event eye-catcher.
3D Culture service: Life-size individuals oversize, advertising figures large life-size XXL giant individual, women life-size men life-size children young people figures individual, people life-size male female weather-proof, individual advertising figures exhibitions, event all sizes authentic individual image all materials, life-size figures, large figures, surfaces gold chrome bronze silver finishing individual large giant life-size XXL, giant figures, XXL figures, large sculptures, large objects, life-like figures sculptures, large-scale sculptures individual, event objects, exhibition objects, event objects, trade fair objects, 3D exhibition object.
Blow-up advertising in 3D with Adidas and 3D Culture
3D Culture NEW: Giant art figure installed in Galerie Lafayette Paris for Louis Vuitton
The world’s largest video games company presented at Berlin-Tegel Airport: Tencent Games made by 3D Culture 2019
Mobile 3D Advertising with Maximum Attention
A big advantage of mobile media is the ability to appeal directly to the target groups you need to reach your customers. Mobile media attracts a lot of attention and benefits particularly from the creative and display options available.
– Successful Advertising with XXL 3D Mobile Media
– We combine XXL product advertising with mobility for you
– XXL 3D mobile media from 3D Culture offers unmissable mobile eye-catchers on the most popular streets. Mobile media makes it possible to appeal directly to the target groups you need to reach many customers. Attention is guaranteed – including in the press.
– XXL objects present emotions tailored to the target groups
– XXL objects are easy to transport by trailer and move by hand, making them perfect for repeat use. Thanks to the lightweight construction by 3D Culture, only a few manual steps are required for successful promotional events, wherever your target group is located.
Augmented reality is the future of mobile DOOH advertising
The goal: to make ambient media mobile and link it with 3D smartphones. Almost half of young and high-income consumers already have regular contact with digital out-of-home advertising every week.
3D mobile media with promotions on popular squares and streets
3D mobile media boosts the popularity of a brand in the direct living environment of end consumers. Absolute freedom of choice for locations and times.
From solo promoters to large promotion groups.
Combinations of 2D and 3D XXL advertising can also reach a height of up to four metres. This form of mobile advertising media offers many surprising as well as emotional moments.
A big advantage of mobile media is the ability to appeal directly to the target groups you need to reach your customers. Mobile media attracts lots of attention and benefits particularly from the creative and display options available.
Mobile 3D advertising with maximum attention
Multiple use: our XXL objects for mobile and
stationary advertising
Our mobile media advertising objects provide effective product presentations as well as surprising and extraordinary moments in everyday life.
Whether on streets or squares, at events or fairs, outside shopping centres or at the point of sale.
Individual local contacts with an emotional XXL appeal
Our oversize mobile media objects are a flexible way to convey your advertising message directly to mobile target groups with the highest attention rates.
Up to 4 metres high and 12 metres long.
Showcasing your advertising message by day and night
Effective marketing is vital for a successful film launch in cinemas, for example. In combination with XXL 3D mobile media, you not only advertise with conventional posters but also uniquely “on the road”.
From production to the perfect logistics – all from a single source.
We offer a highly prominent medium that can be integrated into any campaign with its extraordinary flexibility.
Advertise on all streets and squares at every time of day and night.
Set an ecological example with electric or hybrid vehicles.
On Tour with 3D Culture
3D Mobile Media
Successful advertising with XXL 3D media.
You decide in which cities, on which streets
and squares you wish to present your advertising 24/7
Mobile advertising – independent from static advertising spaces
Stuttgart exhibition: “HANDS UP 2020” – installation by 3D Culture
The HANDS UP exhibition in Stuttgart is the largest training fair for Stuttgart trades. Around 40 exhibitors from a wide range of trades present themselves at the HANDS UP exhibition in Stuttgart, informing school pupils and their parents about more than 130 different vocations in the trades, training places and career opportunities. An extensive supporting programme with information about training and applications rounds off the educational programme of HANDS UP in Stuttgart.
Client: Stuttgart Region Chamber of Trade
Hornbach Spring Campaign 2019 with 3D Culture: Nationwide guerrilla marketing in Germany!
Client: Mediaplus Media 2 München.
NEW: Louis Vuitton London powered by 3D Culture
Discover the latest collections by Louis Vuitton. Immerse yourself in the world of Louis Vuitton and experience French savoir faire.
3D Ideas: Big-size advertising! 3D Culture – The Milestone Company.
Client: xspace GmbH • Kreativagentur für Branding, digitale Medien, Film und 3D
3D Culture France for Notre Dame Paris
3D Culture France was invited by Hotel de Ville Paris (Paris City Hall) to take part in restoring damaged sculptures from the Notre Dame. This primarily concerns 3D modelling based on photos to recreate sculptures and figures on the computer, as well as scan objects in 3D to safeguard the artwork. This was an honour for 3D Culture.
3D digitalisation of art and cultural heritage.
3D Culture is specialised in modelling figures and sculptures authentically in 3D, as well as in repairing and producing beautiful individual models in appreciation of art.
Our 3D artists transform their ideas, sketches, photos and other starting materials into realistic, high-quality models. Thanks to our 3D artists’ many years of experience, their creative flair and excellent competence in all standard 3D programs and specialist tools, you receive a 3D model that is very difficult to distinguish from a 3D scan. Our 3D models are perfectly suited for realising and visualising your ideas in the concept phase, as static 3D photo rendering for product presentations in print and online, as well as for animated 3D videos for intuitively showcasing product advantages. The 3D models can also be reproduced as physical objects, both using 3D printers as well as 3D milling. You can find examples of our work in the 3D modelling gallery, under “People” or 3D modelling technology.
Our 3D modellers produce 3D models intensively by hand using our own photos. 3D Culture also offers the option to capture the likeness of deceased individuals, of whom only a few photos exist, in 3D models – allowing them to be depicted spatially and realistically with photo texture.
The GOLDEN CAMERA Awards – The TV Event of the Year – with 3D Culture
3D Culture produced 150 original “Goldene Kameras”!Congratulations to the award winners!
3D Culture delivered 6 XXL golden cameras – two metres in size – to the HörZu production team for the TV award ceremony.
The “Goldene Kameras” were created using 3D printers. 3D printing is a rapid prototyping process. While 3D printing isn’t new – it has been on the market for around 15 years – it has been the subject of major hype over the last five years. Meanwhile, prototyping could scarcely be conceived without it. With no need for undercuts and cavities, unlike with the use of milling, the process is incredibly fast and is constantly improving.
When producing event objects, we use 3D printing up to certain sizes or to complement parts for XXL formats and giant advertising objects. Event marketing is one of the most important keys for business success – creating experiences with giant event objects. Using impressive 3D event concepts, you are sure to inspire visitors to your site. While an event alone is wonderful, we also take care of the complete logistics as part of our “complete worry-free package”. In other words, we handle all the work involved in assembly, disassembly, storage and transport to the next 3D event or 3D exhibition booth for our event clients.
20 x Superstar David Alaba – the highlight event.
3D Culture produces life-like advertising figures for Netflix in
Berlin, London, Warsaw.
Netflix has long established its name in the world of series, blockbusters, documentaries and streaming enjoyment. To kick off the supporting programme of Fashion Week 2018 in Berlin, the branding agency “JXZ” came up with an extraordinary installation. To promote the start of the sci-fi Netflix series “Altered Carbon”, launched on 2 February 2018, life-life figures were presented in a glass advertising pillar filled with water during the opening party of the men’s fashion blog “Dandys Diary” for Fashion Week.
3D Culture – The (R)Evolution in Art since 2006
3D Culture – the novel approach to art. A combination of tradition and innovation, culture and high-tech. 3D Culture brings together the centuries-old tradition of fine art with the innovative possibilities of the modern digital age. Giant figures, innovative exhibition appearances, event structures, life-size and XXL 3D models – three-dimensional special effects on film, 3D parallel worlds in online globes like Google Earth or much more… 3D is everywhere, from your satellite navigation device to the hologram security strips on your banknotes. We have specialised in 3D services for creating exhibition and event presentations.
Whether you need a perfect trade fair stand, 3D special effects on an XXL object, advertising figures that “jump out of the frame” and provide ideal selfie opportunities, or exhibition design in 3D for emotional advertising objects that surprise and inspire.
Taking a completely new approach, 3D Culture creates fascinating exhibition experiences by realising objects in three dimensions. From life-size advertising figures to XXL 3D objects, when it comes to the countless possibilities in trade fairs, events, advertising, promotions, private parties, professional functions and recreational contexts, 3D Culture is in!
3D Culture designed and produced photo-realistic representations of three protagonists. These 3D figures designed in embryonic form were placed in three 2.5-metre high acrylic glass pillars in Berlin, each filled with around 600 litres of water. Bubbles rose from the 3D-printed face masks, further intensifying the realistic impression. This installation was then displayed in London and Prague.
For no matter what 3D object, the approach is always the same: 3D Culture scans an object or creates a 3D file via “digital sculpting”. This 3D modelling process is mainly based on photos or layouts. It’s artistic work and requires much more than “the touch of a button”.
Using the 3D data, an advertising figure or object is milled, cast in metal or 3D-printed according to the order. The production method is determined by the subsequent presentation at an event, exhibition or trade fair. 3D Culture uses state-of-the-art machines and innovative 3D solutions – breaking ground in giant outdoor and indoor displays. We pay attention to the authentic appearance of our advertising figures and sculptures; only then can we create a positive association with our client’s advertising message.
3D Ideas: Big-size advertising! 3D Culture – The Milestone Company.
3D Culture builds giant figure for world’s largest exhibition event of its kind for BOSCH / Junkers
For the exhibition stand of BOSCH / Junkers, 3D Culture was specially commissioned by the agency Schaller & Partner, Mannheim, to produce an XXL figure. Besides the impressive height (more than six metres including the pedestal), the figure was perfectly integrated into the overall appearance of the exhibition stand thanks to state-of-the-art LED technology. A completely translucent, 3D-printed arm contained hundreds of LED lights dynamically operated by controller. During this exhibition in Frankfurt, we were able to demonstrate how attractive this kind of XXL exhibition product can be. Exhibition construction company BluePool installed captivating animations, creating a futuristic effect. This exhibition event drew in lots of visitors who wanted to know how this exhibition figure was produced. Here, it is important that 3D Culture creates such eye-catchers using a material that is B1-certified – highly flame-resistant in case of emergency.
With our oversized exhibition figures, 3D Culture has become a market leader in just 12 years for producing large XXL exhibition and event objects.
On 14 March 2017, the ISH started – the global exhibition for bathroom, building, energy, climate and renewable energy technology in Frankfurt. All market leaders from Germany and abroad showcased their practical innovations and solutions to international specialist visitors at the ISH. Trades, commerce, engineering and architectural offices, housing constructors and property developers, as well as service providers, authorities and universities came together over five days at the fully booked exhibition venue (spanning 260,000 square metres). Our service offers a complete “worry-free” package for event and exhibition highlights and 3D advertising – in life-size or much larger formats. Whether you wish to present innovative new products, special exhibition advertising or giant objects, we have 3D ideas for all types of display. From exhibitions and stage displays to film figures and 3D advertising figures, we love collaborating and designing with clients, creative ad agencies and initiators to achieve success as a team. Almost any material in virtually any size can be produced – starting from 3D scans or 3D modelling as the basis for creating any exhibition or event object, through to surface finishing with metal or photo-realistic appearances using 3D Culture’s airbrush technology.
Award description: The BOSCH / Junkers exhibition appearance was used as an opportunity to inspire customers of the benefits of digitalisation, following the motto: “Simple. Revolutionary. Networked.”
Category: Excellence in Branding, Strategy & Brand Creation – Fairs, Exhibitions & Events
3D Ideas: Big-size advertising! 3D Culture – The Milestone Company.
Karl Freiherr von Drais invented the “Draisine” handcar: 200 years of bicycles
Weighing 22 kilograms and without any pedals – it doesn’t exactly sound like a bicycle, right? But that’s how it all started around 200 years ago…
The first time someone rode a bicycle was in June 1817. That’s when Karl Freiherr von Drais tried out his new invention and rode 14 kilometres through Mannheim. However, his “handcar” looked rather different to the bikes we use today: it didn’t even have pedals.
Karl Freiherr von Drais had to keep using his feet to push himself and reach his destination. Much like push bikes for toddlers today.
How did he get this idea?
Karl Freiherr von Drais came up with the idea at a time when there was famine. Lots of horses had died and it was difficult for people to get around or transport things. The bicycle was intended as a replacement for horses. Nonetheless, it still took a long while before the bicycle established itself as a popular mode of transport.
In 1867, two French coach builders, Pierre Michaux and his son Ernest, further developed the handcar. Their bicycle even had pedals – but only on the front wheel. Both are also considered inventors of bicycles with auxiliary motors, practically the predecessor to modern e-bikes. Unlike today, however, the idea didn’t catch on back then. That’s because the rider’s bottom would get quite hot!
“EMO” Exhibition Hannover 2017 – The eye-catcher for the US exhibition appearance of Kennametal: XXL drills over 5 metres in size – made by 3D Culture.
EMO Hannover attracts exhibitors from all around the world and all sectors of metal processing technology. Around 60 percent of its exhibitors come from abroad, making EMO Hannover the world’s most international fair for metal processing. On behalf of Hellmaier Messedesign, Sauerlach, 3D Culture produced a model of a KenTip drill for Kennametal – more than five metres tall. Six 3D-printed 40cm drills were also created as functional presentation models.
3D printing in XXL format – the core competency of 3D Culture. 3D printing is a hot topic. We produced the giant drill in B1 material using 5-axis milling and 3D-printed parts. We use glass fibre-reinforced plastic or epoxy resin mainly for surface coating. This material is ideal for safe handling indoors or outdoors, and transport damages can be avoided thanks to the pressure-resistant surface. 3D Culture always considers which production process makes the most sense for event or exhibition objects. In many cases, the use of conventional milling is more suitable for producing a large object. That’s because 3D printers currently take a very long time to print models. Together with the client, 3D Culture looks for the best solution for exhibition stands and events. You can count on us for creative exhibition stands that appeal to target groups. We always seek out successful solutions for marketing events, exhibition highlights, 3D promotional campaigns and more in collaboration with our clients. Everything, except the ordinary. That’s our promise and motto.
We love games – Play figures made by 3D Culture Gamescom Cologne
Torchlight Frontiers: See the first gameplay of Gamescom 2018 here
Perfect World recently announced a sequel to Torchlight. The series originates from Max Schaefer, the co-founder of Blizzard North and Runic Games. With his new studio Echtra Games, Schaefer is once again responsible for the ARPG. This time, it’s to become an MMO and be released for PC, Xbox One and PlayStation 4.
3D Culture produced the current exhibition game figures “Reaper & Roboter” for Perfect World B.V. Amsterdam, Netherlands.
A truly cultural event: 3D printing of eight historical Cologne City Hall prophets from 1410
Client: Julius Fröbus GmbH
Medienunternehmen in Köln
www.froebus.de
3D Ideas: Big-size advertising! 3D Culture – The Milestone Company.
IAA Frankfurt – TESLA exhibition object – 21st-century electric technology presented by 3D Culture
Röchling Automotive: Innovative air flap systems reduce consumption and CO2 emissions
The air flap system “Active Grille Shutter Evolution II – Style” is controlled by specially developed actuators as needed, thereby reducing exhaust emissions and fuel consumption. Electric vehicles like the Tesla S are also to benefit from the “Active Grille Shutter BEVolution” systems. They extend the range by improving the aerodynamics and result in optimised battery cooling and temperature regulation.
THE 21ST-CENTURY DRIVE
Tesla’s advanced electric drive offers top-class performance. In contrast to combustion engines that comprise hundreds of individual parts which ignite, pump, splutter and groan, Tesla’s motor only consists of a single moving part: the rotor. As a result, the model S accelerates in a matter of seconds. Step on the accelerator and the model S will easily reach 100 km/h in 5.6 seconds – without a single drop of petrol.
Nike football stars in life-size 3D prints produced for the World Cup.
Ronaldo, Ribéry, Rooney …
Five XXL kettlebells were created to stoke hype with a 3D event and promotional campaigns for the Migros Group, Switzerland.
The Fribourg ad agency srp.werbeagentur launched a complete communications concept for a fitness chain belonging to the Swiss Migros Group. 3D Culture stepped in with giant kettlebells. In autumn 2017, four Migros cooperatives entered the discount fitness segment under the name onlyfitness. For the launch, 3D Culture created five XXL kettlebells used to promote the event as part of an outdoor campaign in various Swiss cities. The fitness specialists in three dimensions.
Sensational, extraordinary and surprising event locations – this is how the visitors of these events and promotional activities perceived the campaign. Representing ideal opportunities to optimise the company image, popular promoters spread information about the company’s offers and hand out giveaways as well as materials emphasising the benefits of the offering – based on the eye-catchers displayed during the 3D event and promotional tour. Large 3D objects are often the highlights at events, exhibitions and fairs – made by 3D Culture.
NEW! 3D object finishing with metal. Metal coating materials also include plastic, wood, foam, concrete and polystyrene. By combining around 95% metal powder with a binding agent, a 3D object is created in an incredibly high-quality look. From designer models and 3D sculptures for events and fairs, to exhibition models, the basic materials used to produce the 3D surface finish are practically unrecognisable. Our 3D surface finishes are far more cost-effective to manufacture than 3D models made entirely from expensive materials, like cast bronze.
Equipped with her sword and fiery determination, she fights for her rights. The first groom impales himself on a throne of swords – in the style of “Game of Thrones” – after the princess slaps the ring out of his hand at the altar. Exhibition figures, game figures, XXL objects, life-size eye-catchers made by 3D Culture for
JXZ – agency for branding in Frankfurt.
The Beatles – authentic life-size sculptures in fibreglass-reinforced plastic
For the first time, the 3D digital sculptors at 3D Culture created “THE BEATLES” in three dimensions using only photos. The life-size 3D figures were covered in a metal surface coating (bronze) and have been standing outdoors for years. The occasion was the 50th anniversary of the Beatles movie “Help”, which was filmed in Obertauern, Austria. Client: Lürzer Group Austria.
A big advantage of mobile media is the ability to reach exactly your target group of customers. Mobile media generates a lot of attention and benefits especially from creative possibilities and display options.
3D Culture model-making – the key to success!
The Laocoön Group is the most important depiction of the death throes of Laocoön and his sons in fine art. The artwork by sculptors Hagesandros, Polydoros and Athanadoros from Rhodes was reconstructed true-to-life by 3D Culture
The mythological sculpture shows the priest Laocoön from Troy with his two sons in a mortal struggle against two snakes. According to the account of the Roman poet Vergil in Aeneis, Laocoön warned his compatriots from allowing the wooden horse, which concealed the Greeks, to enter their city.
French Art de Vivre at KaDeWe Berlin in 2020 by 3D Culture
Louis Vuitton is celebrating the savoir faire of the brand and its continued innovative spirit. From the impressive collection of iconic hard-sided pieces through to the exclusive selection of Louis Vuitton Objets Nomades – the French Art de Vivre event honours the extraordinary craftmanship and unique quality of the company’s creations.
2-metre high application device for XXL promotional campaign
A 2-metre promotional object was created as a replica of an application device for treating pain for the researching pharmaceutical company Grünenthal. Zalviso® for exhibitions and events. It’s the first and only system that patients can use independently to relieve post-surgery pain. Commissioned by the communications and marketing specialist SERVICEPLAN.
